Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage

by Ranjit Thind

Book Overview

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives...

• Format: Paperback
• Language: English
• ISBN: 1138064556
• ISBN13: 9781138064553
• Release Date: November 2017
• Publisher: Routledge
• Length: 182 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"