Campuses with strategic plans are better prepared to face adversity, maintain success, andachieve their desired state. However, what many institutions see as "strategic" plans are oftenlittle more than wishful thinking or futile exercises that fail to achieve lasting, significant results.This book presents a detailed examination of true strategic enrollment planning. Throughour contributing authors' campus and consulting experience, the book sheds light on thiscomplex yet vital process that, when conducted correctly, transforms institutions fromtheir current state to what they wish to become.
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