Strategic Electronic Marketing: Managing E-Business

By Brad Alan Kleindl

Book Overview

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 032417893X
• ISBN13: 9780324178937
• Release Date: September 2002
• Publisher: South-Western College Pub
• Length: 416 Pages
• Weight: 2.15 lbs.
• Dimensions: 9.3" x 0.8" x 8.0"