Strategic Electronic Marketing in Managing E-Business

By Brad Alan Kleindl

Book Overview

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324013191
• ISBN13: 9780324013191
• Release Date: April 2000
• Publisher: South-Western College Pub
• Length: 368 Pages
• Weight: 1.80 lbs.
• Dimensions: 9.5" x 8.0" x 0.5"