Strategic Design: 8 Essential Practices Every Strategic Designer Must Master

By Gerda Gemser, Giulia Calabretta, Ingo Karpen

Book Overview

Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.

• Format: Paperback
• Language: English
• ISBN: 9063694458
• ISBN13: 9789063694456
• Release Date: December 2016
• Publisher: Bis Publishers
• Length: 228 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.8" x 7.4" x 9.5"