Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

By John A. Goodman

Book Overview

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.When customers complain, employees respond. The typical service model is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814413331
• ISBN13: 9780814413333
• Release Date: May 2009
• Publisher: Amacom
• Length: 256 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher