Strategic Creativity in Marketing Communications

By Gulnara Z Karimova

"It is very heartening to see Gulnara Karimova's scholarly work on the application of Bakhtinian theory in understanding the marketing communication process being put to intriguing practical use in this new handbook of creative strategies. " --------------------------------------- Chris Miles, PhD Lecturer in Marketing and Communication School of Business and Management Queen Mary, University of London

• Format: Paperback
• Language: English
• ISBN: 1936320630
• ISBN13: 9781936320639
• Release Date: February 2013
• Publisher: Academica Press
• Length: 284 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.5" x 6.0" x 8.9"