Strategic Copywriting: How to Create Effective Advertising

by Edd Applegate and Edd Applegate

Book Overview

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.

• Format: Paperback
• Language: English
• ISBN: 1442244089
• ISBN13: 9781442244085
• Release Date: November 2015
• Publisher: Rowman & Littlefield Publishers
• Length: 310 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.9" x 9.9"
• Grade Range: Postsecondary

Customer Reviews

In-Depth focus on advertising

If advertisements are a major focus of your work, this book provides a good introduction to the writing challenges in different advertising media. All copywriters will benefit from reading the chapters on research, developing a creative strategy, and writing headlines & slogans.