Strategic Communication: New Agendas in Communication

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.

• Format: Paperback
• Language: English
• ISBN: 1138184799
• ISBN13: 9781138184794
• Release Date: July 2016
• Publisher: Routledge
• Length: 192 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.0" x 8.9"