Strategic Communication: Campaign Planning

by James Mahoney

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.

The framework followed in Strategic Communication...

• Format: Paperback
• Language: English
• ISBN: 019030376X
• ISBN13: 9780190303761
• Release Date: December 2016
• Publisher: Oxford University Press, USA
• Length: 320 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 9.8" x 6.8"