Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

By James Mahoney

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

• Format: Paperback
• Language: English
• ISBN: 1032459603
• ISBN13: 9781032459608
• Release Date: January 2025
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"