Strategic Communication and AI: Public Relations with Intelligent User Interfaces

By Simon Moore and Roland Hbscher

Book Overview

This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

• Format: Paperback
• Language: English
• ISBN: 0367628961
• ISBN13: 9780367628963
• Release Date: September 2023
• Publisher: Routledge
• Length: 102 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"