Strategic Communication: An Introduction to Theory and Global Practice

By Jesper Falkheimer and Mats Heide

Book Overview

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'.

• Format: Paperback
• Language: English
• ISBN: 0367769298
• ISBN13: 9780367769291
• Release Date: August 2022
• Publisher: Routledge
• Length: 254 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"