Strategic Commercial Management

By David Lowe

Book Overview

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

• Format: Paperback
• Language: English
• ISBN: 036751026X
• ISBN13: 9780367510268
• Release Date: June 2025
• Publisher: Routledge
• Length: 254 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.6" x 5.1" x 7.8"