Strategic Business Planning: A Dynamic System for Improving Performance & Competitive Advantage

By Clive Reading

Book Overview

A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 074943807X
• ISBN13: 9780749438074
• Release Date: February 2003
• Publisher: Kogan Page Business Books
• Length: 352 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.6" x 1.3" x 6.3"