Strategic Business Marketing

By Peter Chisnall

This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0132033658
• ISBN13: 9780132033657
• Release Date: January 1995
• Publisher: Prentice Hall
• Length: 520 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.3" x 1.3" x 6.8"