Strategic Brand Management

by Simon Pervan, Larry Percy, Richard Rosenbaum-Elliott

Book Overview

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 019956521X
• ISBN13: 9780199565214
• Release Date: May 2011
• Publisher: Oxford University Press, USA
• Length: 320 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.6" x 9.7" x 7.4"