Strategic Brand Management 4e P

By Simon Pervan, Larry Percy, Richard Rosenbaum-Elliott

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

• Format: Paperback
• Language: English
• ISBN: 019879780X
• ISBN13: 9780198797807
• Release Date: September 2018
• Publisher: Academic
• Length: 368 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.7" x 7.4" x 9.5"