Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

By Deborah Roedder John and Carlos J. Torelli

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

• Format: Paperback
• Language: English
• ISBN: 0190646004
• ISBN13: 9780190646004
• Release Date: November 2017
• Publisher: Oxford University Press
• Length: 272 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.5" x 7.4" x 9.1"