Strategic and Innovative Pricing: Price Models for a Digital Economy

By Einar Iveroth, Alf Westelius, Nils-Goran Olve, et al.

This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.

• Format: Hardcover
• Language: English
• ISBN: 0367148706
• ISBN13: 9780367148706
• Release Date: June 2020
• Publisher: Routledge
• Length: 182 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"