Strategic Analysis: A Creative and Cultural Industries Perspective

By Jonathan Gander

Book Overview

This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cultural industries.

• Format: Paperback
• Language: English
• ISBN: 1138185272
• ISBN13: 9781138185272
• Release Date: January 2017
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.3" x 6.1" x 9.1"