Strategic Alliances: Formation, Implementation, and Evolution

By Johan Roos, Peter Lorange, Dirk Roos

Book Overview

This book describes a number of different types of strategic alliances such as joint ventures and project based co-operation. The focus of the book is to emphasize that strategic alliances should be a function of the particular strategic intent that a company has. It should be documented how the strategic alliance can be the most appropriate vehicle for making a company's strategic intent become the best possible reality.

• Format: Hardcover
• Language: English
• ISBN: 1557861021
• ISBN13: 9781557861023
• Release Date: January 1992
• Publisher: Blackwell Pub
• Length: 295 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"