Strategic Advertising Management

by Richard Rosenbaum-Elliott and Larry Percy

Book Overview

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0199605580
• ISBN13: 9780199605583
• Release Date: May 2012
• Publisher: Oxford University Press, USA
• Length: 416 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.9" x 9.7" x 7.4"