Strategic Advertising Campaigns

By Don E. Schultz

Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844230553
• ISBN13: 9780844230559
• Release Date: March 1990
• Publisher: Natl Textbook Co Trade
• Length: 630 Pages
• Weight: 2.91 lbs.
• Dimensions: 9.8" x 7.8" x 1.5"