Strategic Advertising: A Practitioner's Handbook

By Judy Corstjens

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• Format: Hardcover
• Language: English
• ISBN: 0893973629
• ISBN13: 9780893973629
• Release Date: December 1990
• Publisher: Nichols Pub Co
• Length: 216 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.5" x 0.8" x 6.3"

Customer Reviews

An excellent introduction to Account Planning

Although now ten years old, Judy's book remains an extremely readable and comprehensive introduction to thinking about advertising. It is full of wise advice - from someone who has good experience in the business - and good examples, which should resonate with all but the youngest reader. My copy is well worn and thoroughly dog-eared as I have lent it to so many people. I recently ordered 3 more copies for exactly that reason.