Stradegy: Advertising in the Digital Age

by Steven J. Fredericks

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• Format: Hardcover
• Language: English
• ISBN: 0978863003
• ISBN13: 9780978863005
• Release Date: January 2007
• Publisher: TNS Media Intelligence
• Length: 146 Pages

Customer Reviews

The future is here now, just unevenly distributed

"StrADegy" presents the clearest view of the digital transformation and what it means to the advertising industry. The changes that are underway and the impact these changes will have on the way we consume media are clearly outlined. More than one man's opinion, it contains deeply researched relevant points of view from leading thinkers, both past and present. The fundamental concepts of consumer empowerment, the independence of advertising from program content and the reality of highly targeted messages are already taking root and the logical course is forcefully presented. This book is easy and enjoyable to read, but the transformation that is outlined will be anything but easy and enjoyable for the advertising industry. A must read for anyone working in the media or advertising industries.

A welcomed premonition from an obvious futurist.

Steve clearly describes how digital transformations pose a threat and an advantage to those in the advertisement industry. The shift in legacy advertising specifically narrowcasting/pointcasting, converging technologies, diverse distributed ad sources, interactivity, ad avoidance, and the increasing multitude of rendering mediums that present audio, video, text, and interactive ad content will present technological, methodological, logistical and financial surprises that you need to be aware of. Currently, players in the ad industry are begrudgingly active participants in this transformation. So read the book carefully and decide whether you want to have an advantage or simply be a casualty.

A Must Read

A thoughtful and very provocotive look at the future of advertising- a must read for anyone associated in the indusry or thinking of entering the industry.