Storytelling: Branding in Practice

by Klaus Fog, Christian Budtz, Philip Munch

Book Overview

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3540235019
• ISBN13: 9783540235019
• Release Date: January 2005
• Publisher: Springer
• Length: 238 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.8" x 6.8" x 9.1"