Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

by Pat Jordan

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In order to create really effective brand stories however, you need to understand and be able to speak to your customers' inner desires.

This book is a practical guide on how to make your customers the focus of your brand stories, moving away from telling them about yourself and towards connecting with them in a way that...

• Format: Paperback
• Language: English
• ISBN: 1398618829
• ISBN13: 9781398618824
• Release Date: April 2025
• Publisher: Kogan Page
• Length: 232 Pages