Story is the Strategy (First Edition): How Strategic Narrative Transforms Brands

By Woden

The world's most successful organizations all share one thing in common: they know how to tell their story in a clear, compelling way. Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.

• Format: Paperback
• Language: English
• ISBN: 1714393399
• ISBN13: 9781714393398
• Release Date: February 2020
• Publisher: Blurb
• Length: 160 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"