Storm the Norm: Untold Stories of 20 Brands that Did it Best

By Anisha Motwani

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), finan

• Format: Hardcover
• Language: English
• ISBN: 812913702X
• ISBN13: 9788129137029
• Release Date: January 2016
• Publisher: Rupa Publications India Pvt Ltd
• Length: 306 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"