Store Atmospherics & Consumer Behavior

by Sabrina Elbachir

We live in an era characterized by attitudes and behaviors' fluctuations. Indeed, nowadays consumers don't necessarily go to stores to buy something clearly defined. But, they go to explore, look, compare, hang out...The influence of environmental characteristics on individuals' behavior has long been exploited by architects, retailers, and interior designers. Over the years, it has become clear that environmental variables can significantly influence...

• Format: Paperback
• Language: English
• ISBN: 6202358718
• ISBN13: 9786202358712
• Release Date: January 2019
• Publisher: Noor Publishing
• Length: 220 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"