In Cleveland's Primer to become a great leader, he makes it clear that WTF doesn't stand for Win The future.
Compelling cases are made for why:
Execution eats Strategy for Breakfast. There is a reason there are thousands of successful small businesses that can't even spell Strategy. They know how to execute the processes of their business.With a "been there and done that" approach and an irreverent style, Cleveland makes this topic fun and informative for the new Manager and the Old Pro who needs to sharpen his or her skills.