Stop If'n and Start When'n

By Brian Cook

Most people never reach their potential - not because they're incapable, but because they're trapped in one silent, destructive habit: If'n thinking.

"If'n I had more time..."
"If'n things were different..."
"If'n I had more money..."
"If'n someone would just give me a chance..."

These aren't reasons. They're excuses disguised as logic - and they quietly steal your potential one day at a time.

Stop If'n and Start When'n(TM) is the wake-up call you didn't know you needed. It teaches you how to break free from hesitation, overthinking, fear, and the endless cycle of "someday," and step boldly into a life built on action, identity, and unstoppable momentum.

Through the transformational W.H.E.N.N. Loop(TM) - Why → Habits → Execution → Now → No-Excuses - you will learn how to:

Destroy hesitation and overthinking

Build momentum through identity-based habits

Create discipline that sticks

Rewrite the way you make decisions

Shift from excuse-driven thinking to purpose-driven action

Turn opportunity recognition into a way of life

Replace self-doubt with unstoppable forward motion

This book is not inspirational fluff.
It's a step-by-step system for rewiring how you think, act, and move through the world.

Whether you're stuck, starting over, reinventing yourself, or simply ready to reach a higher level, this book gives you the blueprint to move from "If'n" to "When'n," and from hesitation to relentless execution.

Your future is built one decision at a time.
Stop making excuses - and start making moves.

• Format: Paperback
• Language: English
• ISBN: B0G52FJSBG
• ISBN13: 9798277285473
• Release Date: December 2025
• Publisher: Independently Published
• Length: 202 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"