Stop Blind Marketing: Start Account-Based Marketing: With Roadmaps and Hands-on Guides

By Sai Krishna Yallapu

Discover what industry leaders are saying about "Stop Blind Marketing, Start Account-Based Marketing"

"Stop Blind Marketing, Start Account-Based Marketing is an essential handbook for any marketer looking to refine their ABM strategy..." - Avishek Chakrobarty, Head - Global ABM Centre of Excellence, Kyndryl.

"Another brilliant deep dive into precision marketing by YSK This book goes beyond explaining ABM-it transforms it with intelligence-driven orchestration, making every engagement hyper-personalized, predictive, and impactful..." - Amit Shah, CMO & Head Global BD, Zycus.

"...This book will be a priceless addition to the collection of books for B2B Marketing practitioners to significantly enhance their knowledge of this field. I wish the book all success." - DVR Seshadri, Professor of Practice - Marketing Area, ISB.

"...with marketers playing the role of growth creators and business accelerators YSK's second book gives you the tools to get better ROI and impact..." - Dr Annurag Batra, Chairman BW Businessworld and Founder exchange4media, Writer, Angel investor, TV Show host and Author.

"...With this second book on ABM, Sai Krishna once again delivers a masterful playbook for marketers ready to move beyond blind marketing and start driving meaningful business outcomes. More than just a guide, this book is a must-read for every marketing practitioner looking to turn accounts into advocates and intent into influence." - Ankur Gupta, VP - Marketing, Skillsoft.

• Format: Hardcover
• Language: English
• ISBN: B0DXVL2XNL
• ISBN13: 9798897247226
• Release Date: February 2025
• Publisher: Notion Press
• Length: 236 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.8" x 8.5" x 8.5"