Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It

By Grant Leboff

"Sticky Marketing" provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks "not what your marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749460504
• ISBN13: 9780749460501
• Release Date: February 2011
• Publisher: Kogan Page
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 9.2" x 0.7" x 6.0"