The business that this book discusses is the job as a marketing consultant for Yoga Center. This book explores the role of marketing consultant in formulating the strategies that can handle the brand value as well as attract new customers for the Yoga Center. Some people argue that the business of yoga center is highly localized and does not require marketing consultant because people have the notion that local businesses do not require specialized marketing. This is incorrect because local business requires more focus and laser targeted approach to reach potential clients.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.