Statistics with R for Marketing: Volume 3 Hierarchical Clustering and Cox Regression

By Mohsen Nady

Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores their application in areas such as customer lifetime value analysis and market segmentation. Readers will learn how to implement these methods using R, with step-by-step instructions and practical examples. The volume is a valuable guide for marketing professionals and researchers looking to enhance their analytical capabilities.

• Format: Library Binding
• Language: English
• ISBN: 1779564643
• ISBN13: 9781779564641
• Release Date: January 2025
• Publisher: Society Publishing
• Length: 268 Pages