Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis

By Mohsen Nady

Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.

• Format: Library Binding
• Language: English
• ISBN: 1779564635
• ISBN13: 9781779564634
• Release Date: January 2025
• Publisher: Society Publishing
• Length: 187 Pages