Statistics with R for Marketing: Volume 1 Describing Data and Statistical Tests

By Mohsen Nady

Understanding data is foundational for effective marketing strategies. This volume introduces descriptive statistics and hypothesis testing using R, with a focus on practical applications in marketing. Topics include data visualization, summary statistics, and common statistical tests. Guide readers in applying statistical tools to marketing problems. It is a must-read for marketing professionals and students beginning their journey in data-driven decision-making.

• Format: Library Binding
• Language: English
• ISBN: 1779564627
• ISBN13: 9781779564627
• Release Date: January 2025
• Publisher: Society Publishing
• Length: 232 Pages