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Statistics in Market Research 0340763973 Book Cover

Statistics in Market Research

Edition Description

The techniques of multivariate statistics offer extremely powerful tools for use in solving everyday problems in a wide range of fields. Yet because of their statistical nature they are often out of reach of many of the people who could benefit from them. The rationale behind...

Edition Details
Format:Paperback
Language:English
ISBN:0340763973
Format: Paperback
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Statistics in Market Research 0470689374 Book Cover

Statistics in Market Research

Edition Description

Offering a comprehensive overview of statistics in market research

Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those...

Edition Details
Format:Paperback
Language:English
ISBN:0470689374
Format: Paperback
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