Startup!: Beyond the Myths to the Reality of Starting a Company

By Kevin Schehrer

Startup! The best kept secrets of the successful business and the most deadly mistakes to avoid. Whether new business or old -- simply, what works and what does not. ***Learn the ten most important... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0971771405
• ISBN13: 9780971771406
• Release Date: March 2002
• Publisher: R O I Pr Llc
• Length: 248 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.5" x 0.8" x 6.5"

Customer Reviews

Great, Practical Book

This book gives down-to-earth, simple advice to anyone thinking about starting their own firm. My favorite part was his treatment of investors and other people who "want to help." His stories of how new businesses had been micromanaged to death by investors, particularly lawyers, were priceless and not to be found in other advice books of this type. If you think you have a chance in starting up your own business in an economy which is, slowly but steadily, getting better, read this book first.

Practical and useful for any budding entrepreneur

Title says it all. I've looked at and read many and this is the most succinct, practical of the bunch by far...

Wise Business Principles That Must Not Be Overlooked !

This book is essential for anyone who dares start a business. The reason I say dare is because the general assumption that surrounds "business" is that it's easy to start, and simple to make money. Nothing could be further from the truth. Kevin [the author of Start-Up Market] does an impeccable job of debunking many of the typical myths that circulate out there, and provides fundamental strategies that are required for any start-up venture to succeed. It's a thick book, but that's because Kevin doesn't leave anything out. I've personally used his practical techniques and strategies and found they've made a considerable difference in my business endeavors.