This book is written for young (and young at heart) first-time entrepreneurs looking to kickstart their entrepreneurial careers on the right foot. Its purpose is to guide aspiring entrepreneurs in developing the right mindset and perspective for entrepreneurship and in initiating their entrepreneurial journey. The book incorporates the author(Hilton Chair of Entrepreneurship at Loyola Marymount University)'s thoughts and observations derived from 20+ years of researching, teaching, and advising entrepreneurs.
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