Setting up a side business is the easy part. Finding people who'll pay is the hard part, and it starts with the people who already know you. This book skips the theory and gives you what actually works: checking your contract before you sell anything, getting one person to pay before you build a website, saying what you do in a sentence a friend can repeat, asking for referrals on the day a customer is happiest, paying for marketing without an open-ended bill, pricing the hours as well as the job, fencing your evenings around the day job, putting the tax aside from every payment and deciding once a year whether to grow, hold or stop. No income claims. No filler chapters. Just the fix.
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