Starting and Running a Successful Newletter or Magazine

by Cheryl Woodard

Book Overview

Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses: -- raising start-up money-- attracting... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0873374614
• ISBN13: 9780873374613
• Release Date: January 2000
• Publisher: NOLO
• Length: 384 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 7.0" x 9.0"

Customer Reviews

An excellent pick for both general-interest and college-level libraries.

If you're ready to become a publisher, it would be wise to head the experience of the co-founder of three very successful magazines in Starting & Running a Successful Newsletter or Magazine: it tells everything from how to find readers and stay ahead of the competition for their interest to understanding different circulation options, from newsstands to vendors, and learning how the entire distribution process works. This 5th updated edition explores web publishing and blogging, showing how to integrate this into an overall marketing and publishing strategy. An excellent pick for both general-interest and college-level libraries. Diane C. Donovan California Bookwatch

Great Guide

I recommend this book to an individual with no prior magazine publishing experience or know-how.

Fantastic!

This book tells you everything from A to Z. I ordered three books on this subject. But I can't tell how how much more information I received from this one. I am thankful that I waited for this new edition to come out. I am confident that you will be just as pleased.

A Rare Classic! Highly Informative!

If you're looking for a book that covers every inch of the magazine publishing industry, look no more... This book has it all! It's filled with realistic information that will help get you started with your own magazine. From how to develop a successful publication in today's marketplace to dealing with subscriptions and obtaining advertising commitments to building circulation to internet publishing--this book covers everything... Alltogether, it's the book you need to help get you started!

This is exactly the book I needed!

This book is exactly the book I have been searching for - for the past five years! It is well written, easy to read, full of useful and timely information and it's design makes the reader stop and think about what they are planning to do, have done and hope to do. The author is upbeat but realistic - she really lets the reader know when to beware and gives very useful tips on being aware of all the variables of the magazine publishing business. There are many, many examples and useful tips for problem solving. I was especially impresed with how clear, concise and easy it was to read - AND still quite interesting and enjoyable. A book for beginers and those already involved in the magazine publishing world.