From little coffee shops to the biggest Fortune 500 organizations, everyone is having to make the hard decision between pursuing short-term aims and ensuring a solid future for their company. We grasped this problem and rejected it. These pages show you how embracing the same groundbreaking approach can be the best business move you'll ever make. This book shows the daring operational innovations and counterintuitive leadership methods you can put into effect that will enable you to achieve two incompatible things at the same time-pursue great short- and long-term outcomes. This established and proven technique may boost your organization like never before, and even rescue it from the edge of destruction no matter how dreadful the present conditions may appear. In Winning Now, Winning Later, I discussed fundamental ideas for winning now and future such as Spot behaviors that look advantageous in the near term but may cost the organization in the future Determine where and how to invest in growth for optimum effect. Sustain both short-term success and long-term investments even in hard circumstances, such as during recessions and leadership changes Feel encouraged to speak up to investors and other managers who are simply focused on either short- or long-term aims. Step back, think independently, and cultivate independent thinking among individuals around you Presenting a complete answer to a recurring problem, Start winning now is a go-to guide for you and leaders worldwide to transcend short-termism's daily grind and leave a permanent legacy of success.
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