Start-Up Marketing Strategies in India

By M. Anil Ramesh

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.
Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).
Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.
The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

• Format: Hardcover
• Language: English
• ISBN: 1787567567
• ISBN13: 9781787567566
• Release Date: July 2019
• Publisher: Emerald Publishing Limited
• Length: 264 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.2" x 9.0"