Start Up Financing: An Entrepreneur's Guide to Financing a New or Growing Business

By William J. Stolze

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• Format: Paperback
• Language: English
• ISBN: 156414271X
• ISBN13: 9781564142719
• Release Date: January 1997
• Publisher: Career Press
• Length: 288 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"

Customer Reviews

A book that gets at the heart of raising start up capital

Reviewed by Robert T. Koveleskie, founder VentureDirectory.comI have been in the capital raising business for many years and I strongly recommend this book for anyone attempting to raise capital for the first time. I also recommend it for financial planners, bankers, attorneys and accountants in case a client is interested in raising capital for a venture. This book is very direct. It covers well the type of money available for start-up businesses and how to go about getting it. A few important things it points out is that you must have a sound business in place if you expect to get the professional money people interested and you must have a professional business plan that tells them all about your business. Raising capital is no different than any other business. It takes a good product, good management in place, and a lot of long hours contacting the right people and selling hard. Finally, after you raise the money, the real hard work begins, for you have expectations of your investors to make good.

Choosing a source of financing for uour new business

START UP FINANCING discusses the various sources of startup money for a new or growing business. It gives the pros and cons of each type of financing. It also discusses in some detail what each type of investor or lender is looking for in making a decision to become involved with your company Several very important issues that every entrepreneur must keep in mind are the following: 1. Your strategy for the business must be sound to have a hope of raising money from any source. You must have identified and described the unique features of your product or service and the existence of a market for this product or service. In the words of Mary Kay Ash, the founder of Mary Kay Cosmetics--"Money isn't everything you also have to know what you are doing." 2. You must remember that in raising financing for your business your marketing skills may be just as important as your entrepreneurial skills. Whether you like it or not you must be a pretty good sales person. And, you have only several t