Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication.

• Format: Hardcover
• Language: English
• ISBN: 1032770732
• ISBN13: 9781032770734
• Release Date: July 2024
• Publisher: Routledge
• Length: 244 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"