Start-Up: A Practical Guide to Starting and Running a New Business

by Tom Harris

Book Overview

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create...

• Format: Paperback
• Language: English
• ISBN: 3030068714
• ISBN13: 9783030068714
• Release Date: December 2018
• Publisher: Springer
• Length: 146 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"