Start Small Finish Big: 15 Key Lessons to Start and Run Your Own Successful Business

by Fred DeLuca

Book Overview

In this trailblazing, icono-clastic book, Fred DeLuca, the co-founder and CEO of SUBWAY, draws on his own experience and that of twenty-two other entrepreneurs who start on a shoestring, including the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0446524026
• ISBN13: 9780446524025
• Release Date: January 2000
• Publisher: Warner Books (NY)
• Length: 352 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"

Customer Reviews

An inspired reader

Since my business ran into problems, I found this book to be the inspirational "pick me up" that I needed. After reading it, I found the courage to restructure my business, continue and increase sales. The book reminds one how to simplify things and how to keep your eye on the ball. This book is a must read for all aspiring entrepreneurs!

Start Small Finish Big

The most motivational book on business I have ever read. If you have ever doubted yourself, read this book.

Long-awaited advice for cash-poor entrepreneurs

For years I have read a number of business/success books and magazines. All of them focused on the "big guy" who started a business with millions of dollars in capital; leaving the impression that that was the only way to begin a business. Fred DeLuca's book offers hope and sound advice for those who need to start small and grow big. I've always felt that you must treat a business like a baby at first and allow it to grow, and when it is grown, it will take care of you. That theme runs true thoughout Mr. DeLuca's book. The book not only offers sound, practical advice to help you avoid costly mistakes, it also is full of "real life" examples of others from a variety of businesses, who started small but made it big. I have purchaed the book for myself, and gave two away to individuals interested in starting businesses. Buy the book, then buy another to get the word out that its ok to start small!

Not one boring page!

This book would be an inspiration to just about anyone, whether starting up a new business or not. It was beautifully written but most impressive was that there were no boring parts. Often a book will have some good sections and much dead area. "Start Small Finish Big" is just jam packed with one interesting story after another of people who struggled and overcame obstacles in order to create their businesses. The fifteen key lessons are great and wonderful examples are given of each, both by the business owners Fred DeLuca chose and by Fred himself. Great job!!!

Street smart advice for small businesses

Most books aimed at small businesses omit the basic (though not always obvious) advice needed to choose a business, get it started and keep it profitable. This is where Start Small, Finish Big excels. Especially valuable are the chapters on when to borrow money (The answer is not when you need it.) and choosing your business idea. If you have been thinking about starting a business, but never have taken the step, this is the book you need to get you going.